Shopify app analytics reports
Every report below explains what the metric means, the signals to watch, and the decisions it can support. Start with the operating question your team is trying to answer.
Revenue reports
Is recurring revenue growing for the right reasons?
See predictable monthly revenue as a trend, compare it with earlier periods, and reconcile the result against your plan mix.
How much revenue did the app actually bill and retain?
Review billed customer revenue across a chosen period with gross and net trends that stay separate from run-rate metrics.
What annual revenue base does the current subscription mix support?
Translate recurring revenue into an annual view for planning, valuation conversations, and long-range targets.
Are new and existing customers becoming more valuable?
Measure how much recurring revenue each active paid customer contributes and watch the quality of the customer mix over time.
How much can we responsibly invest to acquire and retain a customer?
Turn revenue per customer and churn into a practical estimate of the value a paid relationship can produce.
How much growth is coming from customer usage?
Isolate variable usage revenue so you can see its contribution without confusing it with subscription run rate.
Retention reports
Which cohorts keep using and paying for the app?
Compare install cohorts month by month and switch between customer retention and revenue retention.
Are more customers deciding to remove the app?
Measure the share of active users who uninstall during a rolling 30-day window.
Are paying customers cancelling faster than we replace them?
Focus on customers who stop paying, even when they keep the app installed.
Growth reports
Is recurring revenue momentum accelerating or slowing?
Measure the pace of recurring revenue change so a larger revenue base does not hide weakening momentum.
Are new installs outpacing customer losses?
Put acquisition and loss on the same timeline to show whether the customer base is actually expanding.
Which acquisition cohorts become paying customers?
Follow mature install cohorts through trial and paid milestones using a fixed conversion window.
Customers reports
Is the paid customer base expanding?
Track the size of the paying customer base independently from pricing and revenue changes.
One connected view