Retention report
User Churn
Measure the share of active users who uninstall during a rolling 30-day window.
SAASMETRICSHQ REPORT Customer Retention
Last 30 daysCurrent 81.6% +3.2% vs prior period
1 month ago79.1%
3 months ago76.8%
The operating question
Are more customers deciding to remove the app?
Decisions this report supports
- Trigger customer research when uninstall churn rises.
- Compare churn before and after product or support changes.
- Separate product abandonment from subscription cancellation.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data