Revenue report
Customer Lifetime Value (LTV)
Turn revenue per customer and churn into a practical estimate of the value a paid relationship can produce.
SAASMETRICSHQ REPORT Monthly Recurring Revenue
Last 30 daysCurrent $48,920 +8.4% vs prior period
1 month ago$45.1k
3 months ago$42.8k
MRR by planTrend
The operating question
How much can we responsibly invest to acquire and retain a customer?
Decisions this report supports
- Set acquisition budgets against expected customer value.
- Prioritize retention work when churn is eroding lifetime value.
- Compare LTV changes after pricing or onboarding improvements.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data