Growth report
Installs vs Uninstalls
Put acquisition and loss on the same timeline to show whether the customer base is actually expanding.
SAASMETRICSHQ REPORT Install-to-Paid Conversion
Last 30 daysCurrent 14.8% +2.1% vs prior period
1 month ago12.7%
3 months ago11.9%
Conversion funnelTrend
The operating question
Are new installs outpacing customer losses?
Decisions this report supports
- Distinguish acquisition growth from sustainable net growth.
- Investigate periods where uninstalls erase install gains.
- Measure the downstream quality of launch and campaign traffic.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data