Growth report
Install-to-Paid Conversion
Follow mature install cohorts through trial and paid milestones using a fixed conversion window.
SAASMETRICSHQ REPORT Install-to-Paid Conversion
Last 30 daysCurrent 14.8% +2.1% vs prior period
1 month ago12.7%
3 months ago11.9%
Conversion funnelTrend
The operating question
Which acquisition cohorts become paying customers?
Decisions this report supports
- Compare conversion quality across acquisition periods.
- Find the funnel step that needs product or messaging work.
- Measure onboarding changes against mature cohorts.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data