Customers report
Active Subscriptions
Track the size of the paying customer base independently from pricing and revenue changes.
SAASMETRICSHQ REPORT Active Subscriptions
Last 30 daysCurrent 1,248 +6.7% vs prior period
1 month ago1,170
3 months ago1,092
Subscriber mixTrend
The operating question
Is the paid customer base expanding?
Decisions this report supports
- Separate subscriber growth from price-driven MRR growth.
- Measure paid conversion and cancellation outcomes.
- Plan support and infrastructure around the active customer base.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data