Retention report
Subscription Churn
Focus on customers who stop paying, even when they keep the app installed.
SAASMETRICSHQ REPORT Customer Retention
Last 30 daysCurrent 81.6% +3.2% vs prior period
1 month ago79.1%
3 months ago76.8%
The operating question
Are paying customers cancelling faster than we replace them?
Decisions this report supports
- Prioritize save offers, onboarding, or plan changes when paid churn rises.
- Compare paid retention with uninstall behavior.
- Model the growth required to offset cancellations.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data