Retention report
Customer & Revenue Retention
Compare install cohorts month by month and switch between customer retention and revenue retention.
SAASMETRICSHQ REPORT Customer Retention
Last 30 daysCurrent 81.6% +3.2% vs prior period
1 month ago79.1%
3 months ago76.8%
The operating question
Which cohorts keep using and paying for the app?
Decisions this report supports
- Find the lifecycle month where the largest drop-off occurs.
- Compare cohort quality before and after onboarding changes.
- See whether retained customers are also retaining revenue.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data