Revenue report
Average Revenue Per User (ARPU)
Measure how much recurring revenue each active paid customer contributes and watch the quality of the customer mix over time.
SAASMETRICSHQ REPORT Monthly Recurring Revenue
Last 30 daysCurrent $48,920 +8.4% vs prior period
1 month ago$45.1k
3 months ago$42.8k
MRR by planTrend
The operating question
Are new and existing customers becoming more valuable?
Decisions this report supports
- Evaluate whether packaging and upsell work is lifting account value.
- Separate customer growth from revenue-per-customer growth.
- Identify when lower-priced plan adoption is diluting revenue quality.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data