Growth report
MRR Growth Rate
Measure the pace of recurring revenue change so a larger revenue base does not hide weakening momentum.
SAASMETRICSHQ REPORT Install-to-Paid Conversion
Last 30 daysCurrent 14.8% +2.1% vs prior period
1 month ago12.7%
3 months ago11.9%
Conversion funnelTrend
The operating question
Is recurring revenue momentum accelerating or slowing?
Decisions this report supports
- Distinguish steady growth from a short-lived revenue spike.
- Assess whether product and marketing initiatives changed momentum.
- Investigate negative periods before they compound.
What to watch
Read the movement with context.
A practical review rhythm
From signal to next action.
Start with the headline and period change.
Use snapshots or cohorts to determine whether the change is persistent.
Check the supporting breakdown and related customer behavior.
Record the decision and review the same signal in the next cycle.
See it with your app data